SMS Advertising in India

SMS advertising is really going to take off .... SMS advertising has some real advantages over traditional media like Internet and TV, SMS can be very targeted and there is a very high probability that the user will be reading it. Advertisements are instant and very localised, which is very advantageous to advertisers. while Conveying the message in 150 characters may be a limitation, the message tends to get straight to the point. Advertisers have been very excited with the prospects of SMS Advertising in INDIA. A recent articles covered by Hindu Business line covered this trend in great detail in a recent article titled Marketing at ur fingertips click following link to read article

http://www.thehindubusinessline.com/catalyst/2006/01/12/stories/2006011200010100.htm